Our creative solution consists of a sustainability-focused mobile application that integrates localised real-life case studies, country-specific content, interactive activities, and community-driven engagement into one intuitive platform to educate, connect, and empower users to drive meaningful sustainability change.

How might we encourage young adults to start learning/integrating sustainable habits in their daily lives so that the habits of sustainability can be progressed through generations?

This is Singapore Persona, Ava Ng Santamonica.

This is Indonesia Persona, Rizal Nizal.

This is Singapore User Journey Map.

This is Indonesia User Journey Map.

The 3 images above showcases Target Audience, Behind the scenes where all the storyboard, Ideation, Sketches and Moodboard (based on Singapore and Indonesia and lastly a closer look at the wireframe sketches of the application. 

Above are the wireframe, prototype and design guide.  

Link to Figma for closer look: Figma link

Figma File: https://www.figma.com/design/J... 

Above are prototype of Activities and Events page.

Above are prototype of Inbox, News, Community forum and Map page

Above are prototype of Home, Profile, Leaderboard and Rewards/Incentives page.

Above are prototype of Sign In and Sign Up page.

Above are prototype of Activities and Events page.

Above are prototype of Inbox, News, Community forum and Map page

Above are prototype of Home, Profile, Leaderboard and Rewards/Incentives page.

Above are prototype of Sign In and Sign Up page.

Advertisement plan:

Who do you think is the target audience of the advertisement?

Young adults that are interested in making a change but don’t know how to start

Is the advertisement trying to persuade, inform or remind its audience about something?

Persuade young adults to download our sustainable app through our digital campaign that will be posted on Instagram. It’s to tell the user our sustainable app is an all-in-one app that has many features that will help users to be more sustainable, if they want to start becoming more sustainable. But to also persuade them to download our app instead of the other sustainable apps out there.

Is the message appeal in the advertisement rational, emotional or moral?

Emotional appeal – Fear. This is to stir up either positive or negative emotions that can motivate users to want to download the app.

What is the message that the advertisement is trying to bring across?

• We aim to encourage and promote sustainable behaviours, with a specific emphasis on environmental issues, in the ASEAN region, focusing on Singapore and Indonesia as our case study.
• Download the app to live a more sustainable life and to pick up more sustainable habits

Below are the posters for the campaign. There are two concepts, one focuses more on what they app offers while they other focus more on waste problems that are destroying our environment. 

Above are the changes made to the prototype, the comments came from our usability testing participants.